Year
Year
2024
2024
Field of Work
Field of Work
Campaign
Campaign
Partners
Partners
Dominic Ochoa
Dominic Ochoa
Randy Byrd
Randy Byrd
Lumineé
Lumineé
As a creative partner in the Lumineé campaign, your role was pivotal in shaping the brand's image and aligning it with its core values: luxury, simplicity, and wellness. You helped craft the narrative around Lumineé’s premium wellness products, ensuring that every visual detail reflected the brand's ethos of purity, quality, and sustainability.
As a creative partner in the Lumineé campaign, your role was pivotal in shaping the brand's image and aligning it with its core values: luxury, simplicity, and wellness. You helped craft the narrative around Lumineé’s premium wellness products, ensuring that every visual detail reflected the brand's ethos of purity, quality, and sustainability.
01
Client
Lumineé is a brand that positions itself at the intersection of wellness, luxury, and sustainability.
01
Client
Lumineé is a brand that positions itself at the intersection of wellness, luxury, and sustainability.
01
Client
Lumineé is a brand that positions itself at the intersection of wellness, luxury, and sustainability.
03
Idea
The core idea behind this campaign is to communicate the purity, simplicity, and effectiveness of Lumineé’s product offering. The focus on the bottle, held delicately in the hand, suggests precision, care, and a connection between the product and the consumer.
03
Idea
The core idea behind this campaign is to communicate the purity, simplicity, and effectiveness of Lumineé’s product offering. The focus on the bottle, held delicately in the hand, suggests precision, care, and a connection between the product and the consumer.
03
Idea
The core idea behind this campaign is to communicate the purity, simplicity, and effectiveness of Lumineé’s product offering. The focus on the bottle, held delicately in the hand, suggests precision, care, and a connection between the product and the consumer.
02
Plan
The shoot was designed to emphasize clean, high-contrast visuals, focusing on the product itself while ensuring the design of the bottle stands out.
02
Plan
The shoot was designed to emphasize clean, high-contrast visuals, focusing on the product itself while ensuring the design of the bottle stands out.
02
Plan
The shoot was designed to emphasize clean, high-contrast visuals, focusing on the product itself while ensuring the design of the bottle stands out.
04
Result
The campaign’s result likely generated a significant buzz in both wellness and luxury consumer circles. The striking imagery, combined with the brand’s clear commitment to quality and sustainability, likely resonated with the target demographic, driving both brand recognition and product sales
04
Result
The campaign’s result likely generated a significant buzz in both wellness and luxury consumer circles. The striking imagery, combined with the brand’s clear commitment to quality and sustainability, likely resonated with the target demographic, driving both brand recognition and product sales
04
Result
The campaign’s result likely generated a significant buzz in both wellness and luxury consumer circles. The striking imagery, combined with the brand’s clear commitment to quality and sustainability, likely resonated with the target demographic, driving both brand recognition and product sales
Credits
Client,
Lumineé
Client,
Lumineé
Client,
Lumineé
Production,
Framecore Media
Production,
Framecore Media
Production,
Framecore Media
Phototgraphy,
Ruth
Phototgraphy,
Ruth
Phototgraphy,
Ruth
Management,
Tanya Lewis
Management,
Tanya Lewis
Management,
Tanya Lewis
