Year
Year
2024
2024
Field of Work
Field of Work
Design
Design
Partners
Partners
Leon Yu
Leon Yu
Abraham Charles
Abraham Charles
Jan Williamson
Jan Williamson
Veloura
Veloura
Veloura is a lifestyle and fashion brand known for creating timeless, high-quality products that blend performance with style. The brand emphasizes simplicity, elegance, and functionality in its designs, offering consumers both sophistication and durability.
Veloura is a lifestyle and fashion brand known for creating timeless, high-quality products that blend performance with style. The brand emphasizes simplicity, elegance, and functionality in its designs, offering consumers both sophistication and durability.
01
Client
The brand’s identity is about seamless integration into active yet stylish lifestyles, appealing to individuals who appreciate both function and form.
01
Client
The brand’s identity is about seamless integration into active yet stylish lifestyles, appealing to individuals who appreciate both function and form.
01
Client
The brand’s identity is about seamless integration into active yet stylish lifestyles, appealing to individuals who appreciate both function and form.
03
Idea
The central idea for this campaign was to capture the fusion of style and performance in Veloura’s sneakers. The vision was to present the shoes not just as athletic wear but as a symbol of versatility perfect for both the tennis court and urban settings.
03
Idea
The central idea for this campaign was to capture the fusion of style and performance in Veloura’s sneakers. The vision was to present the shoes not just as athletic wear but as a symbol of versatility perfect for both the tennis court and urban settings.
03
Idea
The central idea for this campaign was to capture the fusion of style and performance in Veloura’s sneakers. The vision was to present the shoes not just as athletic wear but as a symbol of versatility perfect for both the tennis court and urban settings.
02
Plan
The planning of this shoot was focused on capturing the product’s clean, minimal aesthetic while reinforcing the connection between sport and everyday life.
02
Plan
The planning of this shoot was focused on capturing the product’s clean, minimal aesthetic while reinforcing the connection between sport and everyday life.
02
Plan
The planning of this shoot was focused on capturing the product’s clean, minimal aesthetic while reinforcing the connection between sport and everyday life.
04
Result
The campaign was a success, garnering attention for both its sharp, modern aesthetic and its clear messaging about versatility and design.
04
Result
The campaign was a success, garnering attention for both its sharp, modern aesthetic and its clear messaging about versatility and design.
04
Result
The campaign was a success, garnering attention for both its sharp, modern aesthetic and its clear messaging about versatility and design.
Credits
Client,
Veloura
Client,
Veloura
Client,
Veloura
Production,
Orvani
Production,
Orvani
Production,
Orvani
Phototgraphy,
Ruth
Phototgraphy,
Ruth
Phototgraphy,
Ruth
Management,
Susana Chen
Management,
Susana Chen
Management,
Susana Chen
